Privacy Policy

Trackcove (“we,” “us,” or “our”) operates the website https://trackcove.io and provides a Shopify application and related services (collectively, the “Service”).

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our Service.

If you have any questions, please contact us at:

support@trackcove.io

Scope of This Policy

This Privacy Policy applies to:

  • Visitors of our website
  • Merchants who install or use our Shopify application
  • Users who contact us for support

This policy does not apply to third-party services that we do not control.

Information We Collect

A. Information You Provide

We may collect personal information that you voluntarily provide, including:

  • Name
  • Email address
  • Business email
  • Company name
  • Shopify store URL
  • Billing details (processed via third-party payment providers)
  • Support inquiries and communications

You are responsible for ensuring that information you provide is accurate.

B. Information Collected Automatically

When you use our website or Service, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Referring URLs
  • Pages visited
  • Usage activity
  • Log data (date/time, interactions)

This information helps us maintain security and improve our Service.

Google Account Data & API Access

Trackcove integrates with:

  • Google Analytics (GA4)
  • Google Ads
  • Google Merchant Center

When you connect your Google account, we access certain data via secure OAuth authentication.

We may access:

  • Reporting metrics
  • Campaign performance data
  • Event tracking data
  • Product feed configuration
  • Analytics configuration settings

We use this data solely to provide tracking, reporting, and integration functionality within our Service.

We do not:

  • Sell Google user data
  • Use Google data for independent advertising purposes
  • Transfer Google data to third parties for marketing

Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

You may revoke access at any time via:
https://myaccount.google.com/permissions

Shopify & Store Data

When you install our Shopify app, we may process store-related data necessary to provide tracking functionality, including:

  • Store domain
  • Order IDs
  • Product IDs
  • Event data (add to cart, purchase, etc.)
  • Transaction values

This data is used only to:

  • Enable analytics tracking
  • Transmit data to your connected Google accounts
  • Provide reporting functionality

We do not use this data for independent profiling or resale.

How We Use Your Information

We may use collected information to:

  • Provide and maintain our Service
  • Authenticate and manage your account
  • Deliver tracking and analytics functionality
  • Improve performance and reliability
  • Provide customer support
  • Prevent fraud and misuse
  • Comply with legal obligations

We do not sell personal information.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Cookies & Tracking Technologies

We may use cookies and similar technologies to:

  • Improve website functionality
  • Analyze traffic
  • Remember user preferences

You can control cookies through your browser settings.

Data Sharing

We may share information only in the following situations:

  • With service providers who assist in operating our Service (e.g., hosting providers)
  • To comply with legal obligations
  • To protect rights, property, or safety
  • In connection with a business transfer (merger, acquisition)

We do not sell or rent personal data.

Data Retention

We retain personal information only as long as necessary to:

  • Provide our Service
  • Comply with legal requirements
  • Resolve disputes
  • Enforce agreements

When no longer required, data is deleted or anonymized.

Data Security

We implement reasonable administrative, technical, and organizational safeguards to protect your data.

However, no system can guarantee absolute security. Use of the Service is at your own risk.

Your Privacy Rights (GDPR – EU Users)

If you are located in the European Economic Area (EEA), you may have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion
  • Restrict processing
  • Object to processing
  • Data portability

To exercise your rights, contact:

support@trackcove.io

We will respond in accordance with applicable laws.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have the right to:

  • Request disclosure of personal information collected
  • Request deletion of personal information
  • Opt out of the sale of personal information (we do not sell data)
  • Non-discrimination for exercising your rights

To submit a request, email:

support@trackcove.io

We may verify your identity before responding.

Children’s Privacy

Our Service is not directed to individuals under 13 years of age. We do not knowingly collect personal information from children.

If you believe we have collected such information, please contact:

support@trackcove.io

Third-Party Links

Our website or Service may contain links to third-party websites. We are not responsible for their privacy practices.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will include a revised “Last Updated” date.

Continued use of the Service after changes means you accept the updated policy.

Contact Us

If you have questions about this Privacy Policy, you may contact us at:

Trackcove
Email: support@trackcove.io
Website: https://trackcove.io